böörds Timeline - From idea to cult product

Here you will find selected press reports, collaborations and milestones from the world of böörds - from TV appearances to Swissness specials.

Tütenhüter Muttertagsedition mit Flower Design
May 2026
Mother's Day edition with a heart
For Mother's Day, we've created a loving edition that combines practical design with a personal message. Swiss Made, beautifully packaged, and perfect for simply saying thank you.

To the Mother's Day page
April 2026
Creative and Easter Art Competition
We're turning the Tütenhüter into a mini canvas: In our creative competition, our customers design their own creations and vote for their favourites. This way, we celebrate together how much creativity can be found in everyday life.

böörds Malwettbewerb mit bemaltem Tütenhüter
Tütenhüter Sakura Frühlingsedition
January 2026
New Releases in Focus
We are focusing on our new product worlds: Special Editions, Safari, and DIY lead directly to the fresh highlights. Our Sakura Edition, with its cherry blossom look and harmonious colours, is particularly atmospheric.

To the product page →
December 2025
Winter & Christmas Editions
Perfect for the cold season, we are expanding our special editions to include a winter and Christmas theme. With the Winter Edition «Morning Dew,» we combine salmon, white, and light blue for a calm, seasonal look – ideal for gifting, storing, and keeping fresh.

To the product page →
Tütenhüter Winteredition Morgentau
Tütenhüter Safari Edition mit Tiermotiven
October 2025
Safari launch at the OLMA
At OLMA, we're giving our Safari Edition its grand debut: five Tütenhüter with an exclusive 360° print – Zebra, Leopard, Kingfisher, Elephant, and Snake – bringing wilderness, design, and Swiss Made into the kitchen.

Discover Safari
July 2025
EM fever & discounts per goal
For the 2025 UEFA European Championship, we are launching an interactive discount campaign: For every goal scored by a nation, there will be 1% Discount to the matching Tütenhüter® country edition.
Tütenhüter Länderedition EM-Aktion
Dose Tradition mit Swissness-Design
January 2025
New "can of tradition"
With our «Dose Tradition», we bring Swissness into the kitchen: the high-quality Matterhorn motif combines style, function, and a sense of home – perfect for gifting or storage.

To the product page →
October 2024
Special edition "Edelweiss & Switzerland"
With two limited edition sets, we celebrate Swiss Made and tradition: red Tütenhüter® with Swiss cross and white Tütenhüter® with edelweiss print.

Open PDF →
Tütenhüter Spezialedition Edelweiss & Schweiz
Bligg und die limitierte Tütenhüter-Edition
August 2024
Tütenhüter meets Bligg
Together with Swiss rap star Bligg, we are making a statement for Swissness – with a limited Tütenhüter® edition that brings together music, enjoyment, and design.

Open PDF →
August 2024
Sandra Gschwend takes over all shares
Following the sale of co-founder Christian «Chrigi» Diethelm's company shares, a new chapter begins for us. Since then, we have continued with böörds with a clear focus, a lot of passion, and a strong vision.

Open PDF →
Übergabe der Geschäftsanteile
Tiny Startup Portrait
July 2024
Portrait in the Tiny Start-up Community
In the Tiny Start-up Community, we can showcase what we stand for: sustainable Swiss innovation, clear values, and the vision of making everyday life easier with clever design.

Open PDF →
October 2023
Swissness & sustainability
In the Badner Week we’ll show you how our Tütenhüter® helps to reduce waste and keep food fresher for longer, thanks to local production and clever design.

Open PDF →
Artikel in der Badner Woche
Magazin Freude am Garten
March 2023
«Joy in the Garden»
In the magazine Joy of Gardening Let's present our Tütenhüter® as a durable, sustainable, and stylish everyday helper – practical for the kitchen, garden, and pantry.

Open PDF →
December 2022
We are donating 5,000 CHF
With a donation of CHF 5,000, we are supporting the Zurich Children's Hospital and would like to spread some joy during the Christmas season.

Open PDF →
Spendenübergabe Kinderspital
Kantonsfarben Edition
November 2022
Tütenhüter in cantonal colours
With 26 colours for 26 cantons, we're bringing a sense of home to every kitchen – and celebrating the diversity of Switzerland with our very own Cantonal Edition.

Open PDF →
September 2022
Audience Award "Starting Field Diamond"
At the innovation competition, we won the audience award «Startfeld Diamant» – a strong sign of how enthusiastic people are about our Tütenhüter®.

Open PDF →
Auszeichnung Startfeld Diamant
Tubeschruberi Produktbild
May 2022
Tubeschruberi - cleverly squeeze tubes
With the Tubeschruberi, we are launching a new upcycling gadget that completely empties tubes, thereby helping to save materials, money and resources.

Open PDF →
March 2022
Sonntagszeitung - Best of Swiss
The Sunday newspaper has named our Tütenhüter® as Best of Swiss – a major milestone for us and a wonderful recognition of our idea.

Open PDF →
Artikel Sonntagszeitung Best of Swiss
Metallic Edition Tütenhüter
March 2021
Metallic Edition wird O-Trend Produkt
With our limited Metallic Edition, we won the title «O-Trend Product 2021» at the ORNARIS trade fair – a shining moment for our Tütenhüter®.

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Regenbogen-Malwettbewerb
September 2020
Rainbow painting competition
With our rainbow drawing competition, we bring colour into everyday life: the winning design by Nora and Sandra Betzler adorns a limited edition of 600Tütenhüter® sets.

Open PDF →
February 2020
Tütenhüter in the SBB pop-up «Smart Emma»
At Zurich's HB station, we're presenting our Tütenhüter® in the sustainable SBB pop-up shop «Smart Emma» – right where thousands of people are on the go every day.

Open PDF →
Pop-up Smart Emma
November 2019
Appearance on "Die Höhle der Löwen"
In the Swiss edition of «The Lion's Den» on TV24, we present böörds to a broad audience – and show the vision behind our Tütenhüter®.

Watch video
Höhle der Löwen Auftritt
Olma Förderpreis
October 2019
Olma Grant for böörds
At the Olma Trade Fair in St. Gallen, we're being recognised for our innovation and regional origin – a significant moment on our journey from start-up to cult product.

Open PDF →
August 2019
Swiss family
In the Swiss family we are presenting our Tütenhüter® to a large audience – and we are delighted that our idea is inspiring more and more people.

Open PDF →
Artikel Schweizer Familie
August 2018
Foundation of the böördsAG
In Widnau, we are laying the foundation for our Swiss-Made start-up. From a simple, clever idea, the Tütenhüter® is born – and with it, the beginning of böörds.

Open PDF →
Firmengründung 2018