böörds Timeline - From idea to cult product

Here you will find selected press reports, collaborations and milestones from the world of böörds - from TV appearances to Swissness specials.

July 2025
EM fever & discounts per goal
böörds launched an interactive discount campaign for the European Football Championship 2025: For every goal scored by a nation 1 % Discount to the matching Tütenhüter® country edition.
Tütenhüter Länderedition EM-Aktion
Dose Tradition mit Swissness-Design
January 2025
New "can of tradition"
Swissness in the kitchen: the high-quality tin with Matterhorn motif combines style, function and a sense of home. Perfect as a gift or for storage.

To the product page →
October 2024
Special edition "Edelweiss & Switzerland"
Two limited edition sets - red Tütenhüter® with Swiss cross and white with Edelweiss print - celebrate Swiss Made and tradition.

Open PDF →
Tütenhüter Spezialedition Edelweiss & Schweiz
Bligg und die limitierte Tütenhüter-Edition
August 2024
Tütenhüter meets Bligg
Swiss rap star Bligg makes a statement for Swissness together with böörds - with a limited Tütenhüter edition.

Open PDF →
August 2024
Sandra Gschwend takes over all shares
Co-founder Christian "Chrigi" Diethelm sells his shares in the company; since then, Sandra Sandra Gschwend has been managing böörds AG as the sole owner and CEO.

Open PDF →
Übergabe der Geschäftsanteile
Tiny Startup Portrait
July 2024
Portrait in the Tiny Start-up Community
"Tiny Start-up" presents böörds as a prime example of sustainable Swiss innovation - including an insight into vision, values and growth.

Open PDF →
October 2023
Swissness & sustainability
The Badner Week shows how the Tütenhüter® reduces waste thanks to local production and clever design reduces waste.

Open PDF →
Artikel in der Badner Woche
Magazin Freude am Garten
March 2023
"The joy of gardening"
Durable, sustainable, stylish: the Tütenhüter® in the focus of the garden magazine.

Open PDF →
December 2022
böörds donates CHF 5,000
Christmas cheer - böörds supports the Zurich Children's Hospital with a generous donation.

Open PDF →
Spendenübergabe Kinderspital
Kantonsfarben Edition
November 2022
Tütenhüter in cantonal colours
26 colours, 26 cantons - the new edition brings a feeling of home into every kitchen.

Open PDF →
September 2022
Audience Award "Starting Field Diamond"
böörds wins the audience award in the innovation competition - a strong sign of the popularity of the Tütenhüter®.

Open PDF →
Auszeichnung Startfeld Diamant
Tubeschruberi Produktbild
May 2022
Tubeschruberi - cleverly squeeze tubes
The new upcycling gadget squeezes every tube completely empty, saving material and money.

Open PDF →
March 2022
Sonntagszeitung - Best of Swiss
The Sonntagszeitung newspaper names the Tütenhüter® Best of Swiss - a major milestone!

Open PDF →
Artikel Sonntagszeitung Best of Swiss
Metallic Edition Tütenhüter
March 2021
Metallic Edition becomes O-Trend product
The limited metallic edition of the Tütenhüters® wins the title "O-Trend Product 2021" at the ORNARIS trade fair.

Open PDF →
Regenbogen-Malwettbewerb
September 2020
Rainbow painting competition
Nora and Sandra Betzler win the competition; their rainbow design adorns a limited edition of 600 Tütenhüter sets.

Open PDF →
February 2020
Tütenhüter in the SBB pop-up "Smart Emma"
Travellers can experience the Tütenhüter® live in SBB's sustainable pop-up shop at Zurich main station.

Open PDF →
Pop-up Smart Emma
November 2019
Appearance on "Die Höhle der Löwen"
The two founders Sandra Gschwend and Christian Diethelm present böörds in the Swiss edition of "Die Höhle der Löwen" on TV24 - and impress with their vision.

Watch video→
Höhle der Löwen Auftritt
Olma Förderpreis
October 2019
Olma sponsorship award for böörds
Olma Messe St. Gallen honours böörds for exceptional innovative strength and regionality.

Open PDF →
August 2019
Swiss family
Introducing the Tütenhüters® in the popular Swiss family - a real crowd favourite.

Open PDF →
Artikel Schweizer Familie
August 2018
Foundation of böörds AG
Sandra Gschwend and Christian Diethelm lay the foundations for their Swiss-made start-up in Widnau - the Tütenhüter® is born.

Open PDF →
Firmengründung 2018